Woo-hoo ! Beaujolais Nouveau Day is coming up ! French winemakers release the first wine of the season on this day precisely 12:01 a.m. (third Thursday of November), making it one of the biggest wine release parties around the world. Winemakers start to sell the year's vintage on this festive day. Even though 2021 vintage hasn't come to HK yet, let's explore our unique Beaujolais collection and the nearby region with our exclusive discount for the past vintages. Input discount code 'Beaujolais21' to enjoy BUY-2-GET-1-FREE offer for Selected Beaujolais Nouveau Day Collection. We've also prepared some fun facts about Beaujolais Nouveau to share the beauty of this interesting wine style. 

每年11月第三個星期四就係保祖利新酒日, 酒莊會係呢一日既凌晨12:01推出新酒， 係保祖利當地一年一度既盛事。係香港即使未試到2021年新酒, 但都可以透過品嘗保祖利同鄰近地區既美酒感受保祖利新酒日既氣氛。小編為大家準備左保祖利新酒日特別優惠， 輸入優惠碼 'Beaujolais21' 即可以

Selected Beaujolais Nouveau Day Collection 保祖利新酒日系列 : 

Selected Beaujolais Nouveau Day Collection – Pinewood Wine

1. Raise of popularity 

Beaujolais Nouveau started to gain its popularity in the 1960s thanks to a successful marketing plan. Le Figaro praised it "the greatest marketing stroke since the end of World War II".

由於營銷計劃既成功，保祖利新酒於 1960 年代開始流行。 《費加羅報》仲話過整個計劃係“二戰結束以來最好既營銷策略”。

2. One of the biggest wine event in Beaujolais 

Each year, over 100 Beaujolais Nouveau-related celebrations are held in Beaujolais. The most well-known one is called 'Les Sarmentelles', held in Beaujeu, the capital of Beaujolais. 

每年保祖利都會舉辦超過 100 場同保祖利新酒有關既慶祝活動。 最著名既就係“Les Sarmentelles”，係保祖利首府舉行。

3. Easy-Drinking wine style 

Beaujolais Nouveau wine, made with thin-skinned grape variety, Gamay, is regarded as one of the most easy-drinking red, thanks to its low tannin level. 

保祖利新酒一般用葡萄皮較薄既佳美釀製，單寧含量低，係最容易入口既紅酒之一。

4. Fresh and young Beaujolais Nouveau

Beaujolais Nouveau wine is expected to drink young and fresh, ideally slightly chilled, in order to preserve its brightness and fruitiness. 

保祖利新酒一般會係酒較為年輕既時候飲用，最好雪凍先飲，以保持佢既清新同果味。